Under Armour has unveiled a global partnership with dynamic superstar Dwayne “The Rock” Johnson, and the multi-aspect collaboration will produce content and products inspired by Dwayne’s healthy lifestyle.
Johnson will play an essential role in promo for Under Armour’s Connected Fitness platforms, inclusive of the recently debuted Under Armour HealthBox™ and Record™ application. Under Armour will also develop capsule collections of footwear, apparel and accessories inspired by the films Johnson is currently working on.
On top of that, he will help support and raise awareness for the brand’s philanthropic initiative, UA Freedom, with the aim to inspire, honour and support the members of US Military, first responders and public safety officials.
Johnson has solidified himself as a worldwide box-office powerhouse, making him number 1 on Forbe’s Top Grossing Actors pf 2013 and being named the Top International Box Office Star for 2015. He now joins Under Armour’s all-star roster that also features familiar faces like Stephen Curry, Tom Brady, Michael Phelps and more.