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Home News

Garnier Plays with Optical Illusions For New Ad Campaign

by Ashley Yeen
June 5, 2013
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If you have a beard obsession like some of us, you’ll be glad to see this Garnier Fructis shampoo ad from Sweden!

Take a look at this long, luscious beard. Now look again. The best ads are the ones that make you keep looking, as shown by this ad from Garnier Fructis in Sweden.

At first glance,  this collection of very impressive beards may excite you just a bit. But don’t get too excited! There’s actually a woman hidden in each of the images. Garnier Fructis ad aims to promoting and launch the latest invention of shampoo that is suitable for both men and women. The ad comes with the genius tagline is that “the shampoo works for both men and women, especially the kinds of women who like to hide in men’s beard.” (Source)

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(Written by Ashley Yeen)

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