Ever imagined an entire campaign which featured various artist being held specially to promote a certain collection?
Guess what, that is the exact method which Burberry used to reach out to their customers through out an entire month to promote their eyewear collection for this summer.
The month long campaign which was launched in April came to and end on 4th of May with the final performance which was held in Sydney.
The artists which worked hard to pull this campaign together were British musicans; One Night Only, Marika Hackman, Life In Film, and The Daydream Club.
George Craign from One Night Only
The aviator eyewear styles were inspired with the spirit, attitude and energy of Burberry. The whole idea of this campaign was to make customers know and feel what truly inspired Burberry when they came up with the unique eyewear designs.
According to Burberry’s Chief Creative Officer, Christopher Bailey, the whole campaign reflects the brands initiative to support upcoming British talents as well.
Below were the tracks which the artists performed live in Paris, Milan, Sydney and New York early this month.
One Night Only
Long Time Coming
Here I Lie
Life In Film
The Daydream Club
Neon Love Song Part II
The Day Dream Club
Burberry took a step further to keep in touch with their loyal customers and fans out there as they made it easy for people to follow the campaign through out the month via online and ofline communication tools. Among the various sites which were used to keep in touch with the people were Burberry’s official website, YouTube, Facebook, Sina, Weibo, Youku and Twitter.
The summer eyewears are available at all Burberry retail stores worldwide from April onwards.