While tradition and repressive laws were once the pinnacle of the Middle East, many bold women are stepping forward to embrace reform and long-awaited social change, all through their tell-all lives on social media as influencers.
And just as the Kardashian sisters reign in the West, three Lebanese Abdel Aziz siblings, Alice, 30, Nadine, 26 and Farah, 25, are, too, making their mark by seeking fame and fortune online with their affluent lives.
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You will always be my sisters. Marriage will move me to a new home but don't expect to see me any less. Eventually, life will also take you in separate directions but you will both be in my heart, always. ☹️ Thank you for your support, for letting me watch my favourite tv shows, for letting me borrow your t-shirts and for always being honest even when it hurt. We are best friends and sisters for life.♥️ #thesisters #cosmomiddleeast ————- Photography: @browning_hill Styling: @sourcestyleshoot All fashion: @robinsons.me Make-up: @yslbeauty Hair: @annesofiebegtrup
Thus far, the Beirut-based sisters have already got a reality television show showcasing their love for makeup, fashion and selfies within their sprawling villa, accompanied with fancy cars.
The Kardashian-fuelled lifestyle doesn’t stop there. There are endless special appearances, product endorsements, brand opportunities and other profitable deals involved.
And perhaps another motivation for fame who is closer to home stems from none other than Huda Kattan, the Dubai-based beauty mogul that has amassed an empire and evidently has an unbeatable influence with 25.2 million Instagram followers.
Kattan’s popularity further drives this need for women to push boundaries and speak their minds, and we have a feeling that this is only the beginning. It’s liberating for all women out there, and who doesn’t want that?