Global Sports Brand PUMA recently introduced their brand new Blaze and held the launch at Capitol Piazza in Singapore, and we were invited. The Blaze has now been transformed from its former predecessor into an evolved, sleeker and street ready footwear that will suit just about any personality. Inspired by the famous 90s Blaze of Glory shoes, the new Blaze is equipped with PUMA’s trademark Trinomic technology and materials that are both plush and plastic.
Reinvented with a brand new lifestyle silhouette, the Blaze has been developed into a future icon. Of course, some elements were kept as a reminder of its original style and these elements are obvious from the heel loop to the well-cushioned Trinomic outsole. But what really sets the new Blaze apart from its older version is probably its cleaner style and bold features.
As part of the launch and campaign to promote the new Blaze, PUMA worked closely with influencers from all over Singapore and partnered up with an anonymous photograph to showcase and truly capture the style of these shoes.
The PUMA Blaze is now available at all PUMA stores and global retailers. For more on the brand new Blaze, head on over to PUMA’s official website.