Australia’s celebrated activewear and sportswear brand Lorna Jane, together with licensed partner Believe Active, have debuted the second Malaysian store at Kuala Lumpur’s Pavilion Elite Shopping Mall. Modernly decked out with tailor-made furniture, the 1,291 square feet store space showcases expansive Fit Rooms and The Fit Feed Board to inspire motivation.
Fusing expert craftsmanship, hi-tech performance materials and innovative technology, Lorna Jane’s bespoke collections, such as the performance pieces that are trademarked with LJ Excel hi-tech fabric that is 100% UV protective, moisture-wicking, quick drying, shrink and fade resistant and breathable, will be available to fitness enthusiasts at the store.
With 70 to 100 items unveiled monthly in abundant prints, colours and styles synonymous with high-street labels, Lorna Jane’s trendy workout wear transcends the gym. An exclusive capsule collection with the Elevate 18 shoes, pyjama set, boxing bag training gloves, skipping ropes and sock kit was also released and will only be available at the Pavilion Elite store.
The new Lorna Jane store at Pavilion Elite is located at Lot 5.102.01, Level 5.
