Cosentino has partnered up with Malaysian fashion designer, Melinda Looi, in conjunction with the launch of the all-new Ethereal by Silestone collection in Malaysia as a means of sharing and inspiring ways to integrate the timeless and sustainable marble-inspired surfaces into one’s everyday home interiors.
In order to demonstrate how the four (4) new colours of the collection can be incorporated into one’s home (featuring the Ethereal Dusk, Ethereal Haze, Ethereal Glow and Ethereal Noctis), Cosentino held an interactive virtual interior styling masterclass exclusively inviting guests to inculcate useful tips and ways to style their homes while retaining a sense of personality and style. Among the invited guests who attended the interior styling masterclass include model and influencer, Venice Min and entrepreneur and co-founder of Bowerhaus jewellery, Elizabeth Lee.
Guests were also treated to an all-exclusive session by Melinda Looi who generously gave away some of her personal tips and design expertise on how to pair the Ethereal by Silestone collection with various personalities and styles. Her interior design advice ranged from creating an energetic atmosphere for a lively person to curating an artistic environment for a creative person, and from crafting out a sleek and clean space for a minimalist to introducing classy and elegant designs for individuals who prefer timeless designs. The prominent designer demonstrated her inspirations, ideas, and materials through a moodboard to help her audience better visualise the fresh interior design ideas featuring the Ethereal by Silestone collection.
“Every home should be reflective of an individual’s personality as it is where they spend most of their time in. To make that space a warm and welcoming home which reflects their personality, it is important to invest in the right surfaces that are chic and sustainable, which can easily be adaptable to any space to provide homeowners that elevated experience desired. And the Ethereal by Silestone collection is a testament to that,” said Melinda Looi.
During the masterclass, Cosentino also debuted “The Metamorphosis,” a global avant-garde campaign video starring entrepreneur and international fashion icon Cindy Crawford and also depicting Cosentino’s connection with nature, just as its north star inspires change from within. “The Metamorphosis” is an allegory for Silestone’s own transition and work to be innovative and revolutionary, which is demonstrated through the sustainable HybriQ+ technology that comprises the Ethereal by Silestone surfaces.
“At Cosentino, we have always strived to be the leaders in innovation, sustainability and the interior design solution provider that offers tastefully beautiful and functional surfaces which are timeless. Globally we are excited to partner with international fashion icon, Cindy Crawford, to introduce the Ethereal by Silestone collection. Here in Malaysia, we are thrilled to partner with our local superstar Melinda Looi, who shares the same values of innovation and sustainability as Cosentino and we hope that this will spark design inspiration ideas featuring the Ethereal by Silestone collection among Malaysians,” quoted Iván Capelo, General Manager of Cosentino Malaysia.
(From left to right) Chantelle Chen, Marketing Manager of Cosentino Malaysia, Melinda Looi, Founder of “Bespoke ID by Melinda Looi”, Iván Capelo, General Manager of Cosentino Malaysia.
Interior Tips by Melinda Looi featuring the Ethereal by Silestone collection
“Similar to fashion which features a combination of materials, you can always include different styles and elements into a dress to create more textures, and interior design is the same. You can always feature a combination of different surfaces, such as the different colours from the Ethereal by Silestone collection for interior design inspirations,” she stated.
Moodboard featuring “The Artist”
“The Artist” features a combination of both Ethereal Dusk and Ethereal Haze surfaces. The idea behind the combination was to recreate a sense of a home that feels like a museum” – Melinda Looi
Moodboard featuring “The Sophisticated”
“The Sophisticated” features a combination of both Ethereal Glow and Ethereal Noctis surfaces which exude a modern and timeless design. As the Ethereal Noctis has gradients of grey and a more natural tone, it can create a very modern and minimalist interior. You can also incorporate black furniture into the home design to give a sophisticated feel,” said the renowned fashion designer.