On Halloween night itself, Johnnie Walker® Black Label® delivered a night to remember with the first Make It Black pillar event, held at One City Subang Jaya. It was a celebration of bold, intense flavours of the iconic blend brought to life through a series of exciting performances by Malaysian talents.
Guests were immersed into the edgy realm of Johnnie Walker® Black Label® from the decor, right through to the entertainment. A Johnnie Walker® graffiti wall was also erected within the venue, capturing the vibrant new personality of Johnnie Walker® Black Label®.
Hansen Lee, Jeremy Teo and Joey G kicked off the night, taking guests through the history and journey of Johnnie Walker® since its grocery store beginnings, leading up to its evolution into an edgier, bolder personality through the Make It Black campaign. The performance reiterated the pioneering and spirit of founder John Walker when he first created the whisky, serving as an inspiring tribute to the brand’s heritage.
DJ Joey G and DJ Ken mastered the decks, seamlessly bringing together different decades and genres of music ranging from 80’s rock to the Indie Dance music of today, setting a new soundtrack to Johnnie Walker® Black Label®.
The musical extravaganza was complemented by a few dance numbers, including one by Malaysian dance crew, Katoon Network, as well as a female dance group, with choreography by Cecilia Yong, winner of So You Think You Can Dance Malaysia Season 2.
Guests also had front row seats to an epic rock battle as guitarists Leonard Chua and Kelvyn Yeang, as well as drummer Nehe Ting took to the stage, performing an electrifying set against a dramatic backdrop of pyrotechnics.
To stay updated on the latest news on the MAKE IT BLACK campaign, visit the official JOHNNIE WALKER® Malaysia Facebook page.
