Heineken’s glob-trotting ‘Shape Your City’ campaign has landed in Kuala Lumpur, looking to inspire small acts that shapes a more exciting city.
The campaign aims to inspire locals to break away from social habits, look up from phone screens and engage in conversations. They transformed unused spaces into pop-up bars and invited city folks to engage in conversations and forge new connections amongst themselves.
The crowd were treated to an interactive light and sound installation conceptualized by a collaboration between Koleidoscape, Synth City Table, Palletpixels, and created by Malaysian light artist, Jun Ong, along with his design collective, POW IDEAS.
Public were also invited to visit the Shape Your City pop-up bar to participate and be inspired to take action in their environments.
“Shape Your City is a global campaign that inspires us to take small actions to create a transformation in the cities that we live in.” said Loh Ee Lin, Marketing Manager of Heineken. “Around the world, Heineken is bringing people together to make their own cities more energetic and vibrant.”
To learn more about Shape Your City by Heineken, visit their Facebook page or head over to their website.
