Malaysian caviar in the making!
Federal Land Development Authority (Felda) is taking an upmarket route by producing Malaysian very own caviar, which will come from Felda’s very own sturgeon fish farms.
“There is high demand for caviar, especially among the rich, who do not mind forking out a large sum for the delicacy,” said Prime Minister Datuk Seri Najib Tun Razak.
“Felda is targeting this market and will soon be releasing its own caviar product,” he said when opening the Felda Sentuhan Kasih programme at Felda Tenggaroh 3 here yesterday.
Najib said at the last Asia-Pacific Economic Cooperation (Apec) summit in Bali, he had mentioned Felda’s intention to Russian President Vladimir Putin, who was amused by the idea.
“He joked that if Malaysia starts exporting caviar, it will affect the Russian monopoly of the market,” said Najib, adding that the initiative would help make Felda a globally recognisable brand.
[Source]
