Mercedes-Benz joins forces with STYLO International to bring to life the very first Asia Fashion Week in Malaysia from 30th November to 4th December 2013. The Mercedes-Benz STYLO Asia Fashion Week will bring together top designers from 11 Asian countries to the capital city and the island of Langkawi for its grand debut.
The event will see the introduction of the Rainforest Fashion Initiative supported by MyCreative Ventures and IM4U, which are initiatives under the Government of Malaysia and LADA Eco-Tourism. Fashion designers from China, India, Taiwan, Japan, South Korea, Malaysia, Hong Kong, Thailand, Indonesia, Philippines and Singapore will be competing for the title ‘Asia’s Most Influential Designer 2014’.
The ‘Asia for Asia’ Mercedes-Benz STYLO Asia Fashion Week is the 30th fashion week in the world for Mercedes-Benz.
Besides young designers from 11 Asian countries, the participants at Asia Fashion Week include some of the most prolific fashion retailers and trade buyers from Asia. Amongst them are Galeries Lafayette and the Metro Group from Indonesia, the Central Mall Group from Thailand, Shoe Mart from Philippines, Artico of Japan and China, Eslite from Taiwan, the Ossia Group and Tangs from Singapore.
The Mercedes-Benz STYLO Asia Fashion Week will be executed in two parts:
Part 1: Langkawi’s top spots will be used as the main backdrop for fashion shoots for international designers and will host the Grand Opening Gala at the Andaman Hotel.
Part 2: The main runway shows will be held in Kuala Lumpur at White Box, Publika. There will be 24 shows staged in 6 time slots.
10 tickets will be given away for every slot to the public and fashion enthusiasts on a first-come, first-serve basis.
Individual business matching activities involving buyers and designers will be held at the Aloft Hotel and they will also be hosting the first Asian Fashion Roundtable led by Datuk Yeoh and the Malaysian Fashion Associations.
Sunday (December 1st, 2013): Langkawi Island
5:30p.m.: Press Conference at The Andaman
7:00p.m.: Cocktails at Sunset
8:00p.m.: Grand Opening of the Mercedes-Benz STYLO Asia Fashion Week at the Grand Ballroom, The Andaman
Asian Designers Opening Showcase
China, India, Japan, South Korea, Singapore, Taiwan, Thailand, Indonesia, Hong Kong, Philippines and Malaysia
The Rainforest Fashion Initiative
Dato’ Tom Abang Saufi/Malaysia
Rainforest Wearable Art
Lorenzo Peh & Phuna Yi/Malaysia
Datin’ Winnie Loo & Faevien Yee/Malaysia
9:00p.m.: After-party @ The Red Forest
Monday (December 1st, 2013): White Box, Publika
7:00p.m.: Asian Designers’ Showcase Shot 1
- 1st Show: Kor-Deuxy/Salut de Miel/South Korea
- 2nd Show: Li Xiao Yan/China
- 3rd Show: Tanya/China
- 4th Show: Illiza Ho/Malaysia
8:30p.m.: Asian Designers’ Showcase Slot 2
- 1st Show: Sofi/Amobee
- 2nd Show: Steven Tach/Japan
- 3rd Show: Depression/Singapore
- 4th Show: Avel Bacudio/Philippines
- 5th Show: Joe Chia/Malaysia
9:45p.m.: Asian Designers’ Showcase Slot 3
- 1st Show: Keraia/Taiwan
- 2nd Show: Ally & Rachelle/Hong Kong
- 3rd Show: Billy Tjong/Indonesia
Tuesday (December 3rd, 2013): White Box, Publika
7:00p.m.: Asian Designers’ Showcase Slot 4
- 1st Show: Mode Acote/Japan
- 2nd Show: Duo by Joyce Wong /Malaysia
- 3rd Show: Siddharth-Hangar/India
- 4th Show: Crystal Wang/Taiwan
8:30p.m.: Asian Designers’ Showcase Slot 5
- 1st Show: Silas Liew/Malaysia
- 2nd Show: Ben Ten/Indonesia
- 3rd Show: Ek Thongprasert/Thailand
9:45p.m.: Asian Designers’ Showcase Slot 6
- 1st Show: Yii by Alan Ooi/Malaysia
- 2nd Show: Joel Escobar/Philippines
- 3rd Show: Q Design & Play/Thailand
- 4th Show: Liu Wei/China
- 5th Show: Fairuz Ramdan/Malaysia