The Kronenbourg 1664 L’Aperitif Fashion showcased beautiful interpretations of ‘French Masterpieces’ by nine local up and coming fashion designers at a grand finale runway show held at the Majestic Hotel, Kuala Lumpur. Ellie Lim Mei Li emerged as the winner and won a 3-month internship with the world acclaimed fashion designer, Nicolas Georgiou in London, recommended by the Patron of Kronenbourg 1664 L’Aperitif Fashion, Datuk Prof. Dr. Jimmy Choo OBE. Ellie Lim brought an elegant touch to the show with her collection ‘L’Art’ which featured extremely intricate detailing.
“Kronenbourg 1664 is France’s No.1 premium beer around the world. Staying true to its brand personality of French culture, lifestyle and allure, Kronenbourg 1664 L’Aperitif Fashion aspires to develop the local booming fashion scene while the brand offers an avenue for the creative minds to showcase their talents,” mentioned Henrik Juel Andersen, Managing Director of Carlsberg Malaysia, when speaking about how the brand complemented fashion.
“Today, we have witnessed dreams come true and a vision becoming a reality. Sussing out the crème de la crème of the fashion world and offering the budding fashion designers an experiential competition, Kronenbourg 1664 L’Aperitif is a professional platform that allows the young creative minds to express their appreciation of the ‘French Art of Pleasure’ translating their ideas into masterpieces and showcasing them on the runway,” added Andersen.
Kronenbourg 1664 L’Aperitif Fashion 2013 put contestants through the mill in preparation of the grand finale and the outcome was spectacular as the collections, inspired by Kronenbourg 1664, reflected the culture, monumental architecture and literature of France in an outstanding display of haute couture French Masterpieces.
On the judging panel were Juliet Yap, Marketing Director of Carlsberg Malaysia, international fashion designers Khoon Hooi and Keith Kee, Rubin Khoo, Managing Editor of August Man and Mindy Teh, Editor in Chief of Marie Claire. Patron of Kronenbourg 1664 L’Aperitif Fashion, Datuk Prof. Dr. Jimmy Choo OBE and mentor Gillian Hung were also wowed by the talent being showcased.
Ellie Lim, the winner of the Kronenbourg 1664 L’Aperitif Fashion 2013 said, “This has been an amazing journey for me. I am truly grateful to Kronenbourg 1664 for giving me not only an opportunity to learn but the chance of a lifetime to intern in London with a renowned fashion icon like Nicolas Georgiou. Taking part in L’Aperitif Fashion has been a remarkable journey for all of us, having been guided and monitored by mentor Gillian Hung on our collections.”
Supporting the Kronenbourg 1664 L’Aperitif Fashion were The Majestic Hotel which provided the Official Venue, L’Oreal Professionnel, which was the Official Hair Stylist and Diva Productions, which put together a make-up palette that complemented each look and feel of the French Masterpieces.
For more information on Kronenbourg 1664 L’Aperitif Fashion, visit www.kronenbourg1664.com.my/LAF .