We’ve all heard the chit and chatter about Kylie Jenner teaming up with sports brand, PUMA and we’re so glad that it was fo’ real!
On March 14th, the brand unveiled its latest women’s training campaign, PUMA Fierce featuring young female entrepreneur and style icon, Kylie Jenner along with other PUMA ambassadors that will be available in all PUMA stores April 1st.
The PUMA Fierce is a lightweight, laceless training shoe designed to be versatile and functional while being street style worthy. The design has a semi upper bootie construction with overlays, a supportive midsole, and flex grooved outsole allowing for fast and dynamic multi-directional movements to take you to and from your latest training class while being fashion forward always.
“PUMA is putting a great deal of focus and emphasis behind our women’s business; this campaign and launch of the Fierce is the latest in many tactics and innovations to support women’s training, Kylie Jenner represents the young and bright future of fashion and fitness for women and we are excited to have her be the face of this campaign” said Adam Petrick, Global Director of Brand and Marketing for PUMA.
Users who post their fiercest looks in and out of the gym using the hashtag #FOREVERFIERCE will get the opportunity to win the latest looks from PUMA and be featured on the brand’s social channels.
To learn more about the Fierce campaign, head to PUMA’s website and to take part in the Fierce Challenge follow the brand on Facebook, Twitter, Instagram and Snapchat @puma.