adidas has launched a new campaign entitled I Got This that aims to grab the attention of athletic women and provide authentic, visceral and compelling content for them to live their active life their way, across multiple training methods.
The campaign features local influencers like Sarah Lian, Ann Osman, Pamela Chong, Sharifah Sakinah, and more, to tap into the insight that active women are always on, and to commit to their training routines all year round via social media. Come January 17, an exciting I Got This event will also see all the influencers break a sweat with participants.
adidas I Got This Spring/Summer 2016 Women’s training collection features the Racer Back Bra, Ultimate Tights 2.0 and other key pieces that are essential as wardrobe staples. The Racer Back Bra offers maximum breathability with custom construction for every size whereas the Ultimate Tights 2.0, which features the Climalite fabric, has a super flattering fit.
The full adidas Women SS16 collection offers everything the active woman needs to ensure she can work out to the fullest and look great while doing it. The collection is now available at all adidas Sports Performance Concept Stores as well as online at shop.adidas.com.my.
Check out adidas Malaysia’s Facebook page for more updates.