Recently PUMA unveiled their latest and most responsive shoe yet, the PUMA PWRCOOL. This version of PWRCOOL comes with thermo-regulation technology, which helps keep your body’s temperature at it’s best to preserve energy. The PWRCOOL is also worn by the World’s Fastest Man, none other than Usain Bolt and it features superior cushioning material that disperses impact forces, while providing optimal responsiveness and energy return to make the everyday runner faster.
Gabriel Yap, Head of Marketing of PUMA Southeast Asia said, “The PWRCOOL is designed to keep the comfort of the athlete in mind. Athletes are kept comfortable in hot weather conditions, allowing them to maximise their workouts. In line with our Forever Faster mantra, the PWRCOOL aims to boost user experience.”
PUMA has a long history of collaborating with Jamaican athletes and what better environment to test out the PWRCOOL. Olympic medalist Hansle Parchment said, “Living and training in Jamaica is a wonderful thing, but the heat is challenging and at times pretty exhausting. PWRCOOL is a great technology to help counter that; it works well in both the shoes and training wear. I like it, the IGNITE PWRCOOL shoe is particularly cool.”
