Edelweiss, the popular premium wheat beer born in the Alps, has launched a #FeelTheAps campaign to encourage consumers to actively seek out new discoveries and a fresh perspective on their lives and cities. Lipstiq recently had the chance to experience this one-of-a-kind experience for ourselves!
Edelweiss launched its campaign at Publika KL, where members of the press and special guests were given an exclusive look into ‘Chalet Edelweiss’. The venue was majestically decked out to depict the essence of the Alps, which was dotted with tents and outdoor furniture resembling a picnic grounds at the foot of the Alpine region.
It was indeed a fun-filled experience. Tents, trucks, wood decor, artificial candles – all these gave guests a cool, outdoorsy vibe. And despite being in the evening, the weather wasn’t too hot – thanks to the ice cold beer and cool atmosphere.
For attendees to record their #FeelTheAlps experience, every inch of the venue was made Instagrammable. They were served with ice-cold refreshing Edelweiss, and to top it off, guests were able to channel their inner child with an exciting claw machine game in which they could win exclusive prizes – like Edelweiss tote bags and water bottles. Not only that, but guests were able to tap their own Edelweiss from the special Blade Machine and taste the fresh finish and mild, fruity aftertaste for a truly immersive experience.
The #FeelTheAlps Edelweiss experience is not only available at Publika KL, but also at two other locations – so don’t miss out and save the date!
Eco Palladium, Johor Bharu
(9th-12th June, 2022)Straits Quay, Penang
(16th-19th June, 2022).
At the launch in Publica KL, each guest was limited to two drinks – but to continue, we were allowed to chill at the nearby The Social, where we enjoyed finger food to compliment our chilled beer. Before leaving, we each received door gifts containing a tote bag, water bottle and a box with an Edelweiss premium wheat beer can and bottle, and a drinking glass.
Chalet Edelweiss will carry out all activities in full accordance with SOPs established by the government to minimise the spread of Covid-19. Edelweiss and any associated promotion and activation is exclusively available to non-Muslims aged 21 and up.
Enjoy responsibly. Do not drink and drive!
More on Edelweiss? Read this:
Chalet Edelweiss Opens Portal To The Alps – And A Mountain Of Beer!
