Confidence is the secret to success.
To inspire confidence in women all over the world, PUMA has launched their women’s campaign ‘Do You’, together with international model, actress, and activist Cara Delevingne.
Cara Delevingne joins PUMA’s growing list of influential female ambassadors including Rihanna, who served as the campaign’s Creative Director. In this campaign, she is seen confidently rocking new styles from PUMA.
“To ‘Do You’ is to take ownership of yourself and finding the power within that ownership — it’s a very powerful statement,” says Cara. “It’s about accepting who you are, no matter your faults.”
Cara embodies the PUMA Woman. She is fearless; her unapologetic attitude and inspiring defiance of the status quo will sets the desired tone for this campaign.
She also leads the pack of strong women for this campaign, including Mimi Staker and Olivia Boisson of the New York City Ballet, German track and field athletes Alexandra Wester and Tatjana Pinto, and more.
Launching this month, PUMA’s “Do You” will drop active wears across running, training, and Sportstyle categories.