Since 1985, SAFI has been offering a wide range of high-quality skincare to consumers, inspired by nature combined with revolutionary technology. Hence women can get the best of modern skincare, bringing forth their self-confidence in line with Islamic beliefs. SAFI has received multiple awards, including most recently, Asia’s Halal Brand Awards 2019.
SAFI Research Institute – the world’s most advanced HALAL skincare R&D Facility has developed the SAFI HYDRA GLOW range to address specific Asian skin issues by combining the power of science and technology and using naturally derived ingredients, to restore skin to its natural best.
This is in line with SAFI’s tagline, Science. Beauty. Natural.
Trusted by Muslim women for decades, SAFI is growing on its extensive offerings with Hydra Glow—an intensive moisturizing range curated with the best hydrants of today.
Recognizing the detrimental effects that the lack of hydration has on skin, SAFI Research Institute has compounded their deep knowledge to develop Hydra Glow—the latest natural hydrating skincare range infused with Hydra Active³ Technology. Dermatologically tested and specially formulated to be alcohol, paraben, and mineral oil-free, Hydra Active³ Technology comprises of a trio of ultra-hydrating ingredients at its heart;
Fermented Rice Extract—Natural skin moisturizer that boosts skin radiance and translucency.
Vitamin B—Powerful skin hydrant to retain moisture, relieve skin dryness, and restore skin smoothness.
Hyaluronic Acid—Effectively locks in skin moisture and improves skin elasticity for hydrated, bouncy skin.
“As we study the needs of our consumers, we are coming to learn more and more that hydration has always been at the top of our consumers’ minds,” says Senior Product Manager of Safi Skincare, Kazlina Kassim, “However most skincare formulation today leave a lingering greasy and sticky after-feeling, and it is something we aim to address with the water-based SAFI Hydra Glow range.”
Formulated to double up skin’s hydration with its unique Hydrating Toning Essence and groundbreaking Hydrating Water Bank Serum, SAFI’s Hydra Glow product range nourishes skin deeply to help retain optimal moisture levels, strengthen the skin barrier, improve skin’s translucency, and cultivate that coveted healthy, glass-skin glow from the inside, out.
The Hydra Glow range comprises five products that offer a complete beauty ritual from cleansing to a finishing face mist:
SAFI Hydra Glow Hydrating Toning Essence (RM38.00)
SAFI Hydra Glow Hydrating Water Drop Moisturiser (RM39.90)
Standing on par with renowned Korean skincare products and favored by the likes of Korean Beauty Expert, YOUIS, the latest offering from SAFI provides a new journey into hydration suited for all skin types. But beyond chasing the K-beauty trends of today, cutting edge technology still sits at the forefront of SAFI’s approach. “We’re constantly looking for ways to step up our game,” added Kazlina, “The Fermented Rice Extract, for example, which heavily features in the Hydra Glow range, has been on our radar for many years. The popularity and demand of this ancient beauty secret have not waned since its mainstream introduction, and we are excited to add it into our line-up—with our own modern twist of course.”
SAFI Hydra Glow Hydrating Water Bank Serum (RM59.00)
SAFI Hydra Glow Hydrating Water Lock Mist (RM29.90)
Presenting five products that offer a complete beauty ritual from cleansing to a finishing face mist, the new journey into deep hydration starts from these five products; SAFI Hydra Glow Hydrating Water Cleanser, SAFI Hydra Glow Hydrating Toning Essence, SAFI Hydra Glow Hydrating Water Bank Serum, SAFI Hydra Glow Hydrating Water Drop Moisturiser and SAFI Hydra Glow Hydrating Water Lock Mist.