Agoda’s latest Travel Smarts survey reveals that travellers trust online forums and blogs most when making travel plans. The survey asked over 5,500 Agoda customers globally which sources they found most reliable when making travel plans.
Online forums were the most popular, with blogs and independent websites coming in second. Online sources combined, which includes forums, blogs and travel apps, gathered up to 71% of the vote.
Most Reliable Source of Travel Information
Online forums 34%
Blogs and independent websites 28%
Advice from locals 13%
Printed guidebooks 12%
Travel apps 9%
Other 4%
As for sharing information with others after they’ve travelled, 79% of respondents said they posted reviews, commented on blogs or posted on social media about their travel experiences.
Do You Share Your Travel Experiences Online?
No 21%
Yes, I post reviews 38%
Yes, I post on social media 25%
Yes, I comment on blogs or forums 16%
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