After a month long social media campaign, in which actress Nur Fathia Latiff of Nur Kasih and Hani fame, teased her fans on Twitter and Instagram with snapshots from her mission to give her hair a #ChanceToShine, the results were finally revealed.
In May, Pantene recruited Nur Fathia to take the #ChanceToShine challenge by washing her hair with the new, Pantene Pro-V shampoo range with Keratin Damage Blocker technology. Using science to achieve beautiful, healthy and shiny hair, Keratin Damage Blocker Technology works by protecting the protein structure or keratin of hair from becoming oxidated or damaged by minerals naturally present in water.
Every week throughout her mission, Nur Fathia updated her fans on her mission progress and fans even received a sneak preview into a photoshoot by Pantene to showcase the benefits of using Pantene Pro-V shampoo with Keratin Damage Blocker Technology.
“The science behind the shampoo was really interesting to me. Most of the time we only worry about things we can see or feel, like heat and humidity – who knew that minerals in water can be ‘invisible enemies’ to great hair? Plus, I love the fragrance of the shampoos,” said Nur Fathia.
“My #ChanceToShine mission to achieve beautiful, shiny hair is now complete and I would like to urge everyone to try the new Pantene Pro-V range with Keratin Damage Blocker Technology. Imagine having healthier hair with every wash! Trust me, you won’t look back after trying it,” she added.
“Dull and tired-looking hair is something that all women of today can relate to and Pantene resolves to provide innovative hair solutions to women in Malaysia, starting with the breakthrough Keratin Damage Blocker Technology unique to Pantene Pro-V shampoos. It’s time for all Malaysian women to say no to dull looking hair and give your hair a #ChanceToShine!,” said Ms. Goh Seng Jone, Communications Manager for P&G.
