This looks like SO MUCH fun!
For its 2015 Super Bowl ad, Bud Light picks out a random guy from a bar and made him a real-life Pac-Man.
Yes, you heard that right! The company built a real-life Pac-Man game for the guy to run through and the giant maze is complete with techni-colour ghosts, just like the classic arcade game.
Before he knew what he was in for, he also inserted a life-sized coin into a coin slot.
A Super Bowl ad placement comes with an extravagant price, even just for a 30-second spot. Clearly, Bud Light has thought this through and created something very engaging, eye-catching and memorable.
We’d love to run through this maze! 🙁
https://www.youtube.com/watch?v=g9A1NowrnGI
