This is so cool!
KLM clearly is a brand that understands and embraces the digital medium better than some of its peers.
Last week, KLM connected hundreds of people in Amsterdam and New York live, through high fives. Let us explain…
Two interactive installations with cameras were set up in both cities and this created spontaneous, fun interactions between people on the streets of Amsterdam and New York, letting them come face to face and have real conversations.
The reactions of passersby were priceless and the experience was surely an entertaining, memorable one.
The credits for the advertising medium goes to Eigen Fabrikaat (DDB Group) and Minivegas.
Now, when will Kuala Lumpur have one of these interactive boxes installed? 😀
Watch the clip below:
[Source]
