Have you ever been freaked out by an ad? Well, this National Geographic ad is so strategically placed that it messes with our minds.
The stick-on graphic appears at the foot of an escalator in Brazil, advertising a programme called Mundo Salvagem de Richard Rasmussen and featuring a tagline that translates to ‘Ready for an adventure through the Brazilian forests?’.
Isn’t the image really eye-catching? The veritable optical illusion consists of a 3D photo of a crocodile jumping out of water, creating an unnerving situation for anyone who’s about to disembark.
The advert was posted to Reddit by user SAT0725, and we reckon it’d be fun to fool, or scare, young children going down the escalator.
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