51 years of flavours, memories and success!
Since its debut in 1971, MAGGI’s 2-Minute Noodles (M2MN) has established itself as a staple dish for Malaysians, inspiring a number of priceless family memories and serving as a constant reminder of home no matter where we are on the globe. In conjunction with Malaysia’s 65th Independence Day as well as the 59th Malaysia Day recently, Mi MAGGI® celebrated 51 years of history with Malaysians through its annual MAGGI® SAH Malaysia! campaign.
The campaign reached its culmination at a Grand Finale and on-ground fiesta celebration as MAGGI®‘s biggest event of the year, held at the architectural and historical landmark of the Malaysia Tourism Centre (MaTiC). According to Juan Aranols, CEO of Nestle (Malaysia) Berhad, the MAGGI® SAH Malaysia! campaign, themed Kembara DuniaKu Bersama MAGGI®, celebrates the richness and heritage of MAGGI® creations, from home to food outlets, paying tribute to the culinary creativity of warungs, mamak stalls and food trucks nationwide, all of which form the colourful fabric of Malaysian lifestyle.
Into its third year, MAGGI® SAH Malaysia! aims to bring out the best of Malaysian food culture – of eating together and connecting with one another at local eateries, with their favourite MAGGI® dish.
Kembara DuniaKu MAGGI®, SAH Malaysia!
Through the Kembara DuniaKu MAGGI®, SAH Malaysia! travelogue – hosted by MAGGI® Ambassador Sheila Rusly, MAGGI® CukupRasa Ambassador, Datin Paduka Eina Azman and MAGGI® Pedas Giler Ambassador MK K-Clique – MAGGI® tracked down 12 local warungs and eateries nationwide to capture their viral MAGGI® recipes. These food operators were presented with a MAGGI® SAH Malaysia! plaque during the event in recognition of their Malaysian-endorsed signature MAGGI® dish.
These viral recipes went on to inspire other food operators to submit their own creative MAGGI® recipes through the ResipiKu KreaktifKu online challenge. The 8 finalists vied for total cash prizes of RM10,000. The MAGGI® SAH Malaysia! campaign also celebrates the creativity of consumers through the ResipiKu DuniaKu challenge, culminating in a “live” cook-off session where 12 consumer finalists vied for three Grand Prizes of RM5,000 cash prizes each.
During the auspicious event, honorary plaques were also accorded to the Persatuan Pengusaha Restoran Muslim Malaysia (PRESMA) and Persatuan Pengusaha Restoran India, Malaysia (PRIMAS) in recognition of their contributions and efforts in regulating and revitalizing the food operators’ businesses in Malaysia in the new normal, and for their long-standing support for MAGGI® by their members, comprising over 4,500 and 1,500 vendors in PRESMA and PRIMAS, respectively.
To make the event even more special, there were pop-up stalls serving their own version of MAGGI-incorporated dishes, such as Maggi Murtabak, Maggi Celup and many more. Other delicacies were also served.
Click here for more information about the MAGGI® SAH Malaysia! campaign; or follow Maggi on Facebook and Instagram for updates.
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