All the Gucci Gang – get in here, because Gucci is about to bedazzle you!
Introducing the all-new Gucci Flora Gorgeous Jasmine Eau de Parfum – a new dimension of unbound freedom. Continuing the story introduced from Gucci Flora Gorgeous Gardenia, this is the second fragrance to join the joy-fueled world of #FloraFantasy.
Captured by the brilliant artist Petra Collins, the new scent’s campaign is fronted by multi-platinum selling recording artist, songwriter and trailblazer – the drop-dead gorgeous Miley Cyrus.
The #FloraFantasyStory
With the 2021 debut of Gucci Flora Gorgeous Gardenia Eau de Parfum, the #FloraFantasy began with a journey through a candy pink world filled with pop references and kawaii cuteness. Surrounded by flowers and fluffy animals, Miley Cyrus is seen taking us on an expressive leap of imagination inspired by the delicious scent, manifesting moments of pure joy that evolve into a cheery dreamscape.
Sticking true to the embodiment of her generation, she speaks truth to self-expression, optimism and authenticity, drawing us into a world of anime adventure.
Gucci Flora Gorgeous Jasmine Eau de Parfum
Gucci Flora Gorgeous Jasmine bursts with a radiant composition led by Grandiflorum Jasmine. Tender wreaths of noble Jasmine are transformed through extraction into the heart and spirit of Gucci Flora Gorgeous Jasmine, resulting in an enlightened expression of this precious flower.
Blended with the base notes of Sandalwood and Benzoin – its soothing sensuality creates a unique effect to the wearer. Filled with the energy of inner joy, the scent further lifts the optimistic notes of Mandarine Essence and Magnolia Accord, which infuses harmoniously along with the other notes, resulting in a joyful serenity.
The packaging is inspired by the soothing power of the turquoise stone, often associated with hope and protection; its namesake shade cloaks the elongated bottle with a dream-like influence.
Campaign
Reimagined in Alessandro Michele’s vision, the House’s distinctive Flora pattern seals the design with a magical touch, fortifying Gucci Flora Gorgeous Jasmine as an object of inner inspiration for all who encounter it. The campaign, shot by artist Petra Collins and once again fronted by Miley Cyrus, is the latest #FloraFantasy journey that continues into a luminous, inner space.
The fantasy unfurls in the bedroom – where true imagination takes place and is the start of all dreams. Here, the protagonist is at home with herself as she cozies up to her kitten and sinks into a daydream – leaning against the bed spread with a larger-than-life bottle of Gucci Flora Gorgeous Jasmine. A sunlit breeze from the window illuminates the room’s blues and pinks, while scenes tinted in pastel hues create the film’s surreal spirit and draw the viewer into an anime dream.
Gucci Beauty Makeup Duo Inspired By #FloraFantasy
Inspired by the #FloraFantasy, Gucci Beauty’s latest limited-edition makeup duo allows you to play with multiple ideas to craft a one-of-a-kind-look to match every single one of your moods.
Presented through a series of portraits and a video by Max Siedentopf – the new Gucci Palette Beauté Des Yeux Gorgeous Flora and Gucci Rouge De Beauté Brillant Flora will allow you to create a #FloraFantasy of your own making.
Application Tips
Here are three possible styles to try, created by Global Makeup Artist for Gucci Beauty, Thomas deKluyver:
FLORA SKY BLUELOOK
EYES:
1. Sweep 09 ‘Sand Shell’ from Palette Beauté Des Yeux Gorgeous Flora across the inner part of the upper eye and blend the color out, up into the brow using a medium fluffy brush.
2. Apply 06 ‘Solar Fire’ to the outer part of your eyes, continue blending up into the brow bone with soft sweeping motions.
3. Smudge 11 ‘Sweet Hazel’ to the outer part of your eye with a smudge brush, making sure to stay close to the lashline to help your lashes appear fuller and more defined.
4. Brush 02 ‘Bright Coral’ along the lower lashline and blend outward to create a soft warmth to the under-eye.
5. Swipe 03 ‘Silver Sky’ along the inner corner of the eye using a medium flat brush. Blend out the color towards the centre of the lid using a clean medium fluffy brush to create a seamless transition into ‘Solar Fire’.
LIPS:
6. Simply glide on Rouge De Beauté Brillant Flora straight from the bullet or using a lip brush.
FLORA VIOLET LOOK
1. Sweep 07 ‘Mauve Jasmine’ from Palette Beauté Des Yeux Gorgeous Flora all over the eyelids using a medium fluffy brush, blend up to the brow bone using a windscreen wiper motion to create a seamless finish.
2. Smudge 07 ‘Mauve Jasmine’ underneath the eye with a smudge brush, keeping the color soft, diffused and focused on the lower lashline. Later, you may soften the edges where needed.
3. Apply 05 ‘Fantastic Violet’ to the outer corner of the eye and blend it inwards with a medium fluffy brush in order to add definition.
4. Sweep 05 ‘Fantastic Violet’ along the inner and outer parts of the lid and blend out to create a seamless transition. Continue along the lower lashline, connecting both your upper and lower eye. Diffuse the colour with a clean fluffy brush to create a halo effect.
5. Tap 12 ‘Delicate Blush’ on the centre of the upper lid and inner corners using a medium flat brush to create a soft highlighted effect.
FLORA TURQUOISE LOOK
EYES:
1. Sweep 10 ‘Gorgeous Turquoise’ from Palette Beauté Des Yeux Gorgeous Flora all over the eyelids using a flat brush. Blend the shadow up with a medium fluffy brush, using a windscreen wiper motion to diffuse the color.
2. Smudge 10 ‘Gorgeous Turquoise’ along upper and lower eye, circling the inner corner and working it downwards to connect the color.
3. Layer 05 ‘Fantastic Violet’ with a medium fluffy brush, being sure to soften the edges up towards the brow bone.
4. Dust 01 ‘Fiery Orange’ on the brow bone using a small fluffy brush to softly highlight.
LIPS:
5. Glide on Rouge De Beauté Brillant Flora straight from the bullet or using a lip brush.
Click here to purchase the Gucci Flora Gorgeous Jasmine Eau de Parfum.
Click here to check out the Gucci Makeup Duo. For more information, visit Gucci’s website.
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