Rexona has just come up with their new Rexona Fresh Moves campaign to inspire the youth to keep moving and stay fresh. They have teamed up with brand ambassador Scha Alyahya and campaign endorsers, Nabil Ahmad and Jihan Muse to spread the “Rexona Fresh Campaign” movement.
To go along with this movement they have their Rexona Freshprotect™ deodorants. These deodorants release freshness with every movement so the more you move the more it protects. To bring light to this, the campaign “Rexona Fresh Move” is delivered through a series of humorous and educational videos.
They also put out a digital contest earlier this year in July where consumers were asked to submit their very own Fresh Move videos. The prices were awarded to the winners at their media event where RM20,000 cash prizes and hampers were presented to them.
The deodorants come for men and women and gives up to 48 hours of protection. The Rexona Freshprotect™ for women comes in five different variations; Shower Clean, Free Spirit, Whitening and Powder Dry. The Freshprotect™ for men on also comes in five variations; Ice Cool, Invisible Dry, Sport Defence, Adventure and V8.
The Freshprotect™ deodorants come in 150ml bottles and are priced at RM12.50 for men and RM13.50 for women. The deodorant sprays are now available at pharmacies, hypermarkets and supermarkets across Malaysia.
For more information visit www.facebook.com/RexonaMY
