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Home News

Gillette Redefines Shaving With Launch of New Fusion ProGlide with FlexBall Technology

by Isabel Claudet
June 22, 2015
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If you have been scrunching your face to get at every single piece of hair around the contours of your features, consider your problem solved. Gillette, the leader in global shave care and industry pioneer, raised the bar for innovation once again with the reveal of the new Fusion ProGlide with FlexBall Technology.

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Inspired by the “Shave Face” (the facial scrunching and stretching that men often perform to ensure that their razor makes contact with their face), the Fusion ProGlide with FlexBall Technology is Gillette’s first razor specifically designed to pivot and hug the contours of a man’s face. It responds to contours for maximum contact and gets virtually every hair, resulting in a completely upgraded shaving experience.

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The new razor was unveiled recently at the ‘What Women Want’ forum hosted by Gillette, as part of the Cooler Lumpur Festival in Publika with the theme of ‘Dangerous Ideas.’ Moderated by Ezra Zaid, producer and host at BFM 89.9, invited guests could not hide their delight when Ezra was invited by Nicolas de La Giroday to be the first man in Malaysia to be shaved with the Fusion ProGlide with FlexBall Technology to experience shaving rebuilt.

Tags: Shaving
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