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Agoda: Travellers Mostly Refer To Online Sources For Travel Information

by Carmen Chong
June 4, 2015
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Screen Shot 2015-06-04 at 01.35.46

Agoda’s latest Travel Smarts survey reveals that travellers trust online forums and blogs most when making travel plans. The survey asked over 5,500 Agoda customers globally which sources they found most reliable when making travel plans.

Online forums were the most popular, with blogs and independent websites coming in second. Online sources combined, which includes forums, blogs and travel apps, gathered up to 71% of the vote.

Screen Shot 2015-06-04 at 01.35.24

Most Reliable Source of Travel Information

Online forums                                                          34%

Blogs and independent websites                        28%

Advice from locals                                                   13%

Printed guidebooks                                                 12%

Travel apps                                                               9%

Other                                                                          4%

Screen Shot 2015-06-04 at 01.36.00

As for sharing information with others after they’ve travelled, 79% of respondents said they posted reviews, commented on blogs or posted on social media about their travel experiences.

Do You Share Your Travel Experiences Online?

No                                                                               21%

Yes, I post reviews                                                  38%

Yes, I post on social media                                   25%

Yes, I comment on blogs or forums                     16%

Kindly access Agoda.com to learn about exclusive deals and promotions on hotels worldwide.

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