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Breast Cancer Awareness: “Threads of Love”

by Lainey
October 5, 2011
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Remarked as one of the most marketable fashion footwear and accessories brand, Charles & Keith has succeeded in creating waves in the industry since its birth. “Fashion-forward” is the ultimate aim of the brand which imbibes sophistication and detailed attention.

And this year, as part of the brand’s corporate social responsibility promises to promote humanitarian causes, Charles & Keith has specially designed and produced the first ever line of “Love T-shirt” to raise awareness for breast cancer.

The limited edition T-shirt is centred on the concept of love and support given to the people affected by breast cancer, especially for fellow females. Classic and minimalistic, the scattered hearts are tinted in varied shades of pink, the representative colour of breast cancer and symbol of femininity.

Retailing at RM69 at all Charles & Keith stores in West Malaysia, the “Love T-shirt” is available in black with limited quantity. The company will also be donating part of the sale proceeds to the foundation. Charles & Keith’s “Love” campaign is proudly supported and available in Charles & Keith stores in China, Philippines, South Korea and Singapore.

For more information visit their website.

Breast Cancer AwarenessBreast Cancer Awareness MonthCharles & KeithFashion & BeautyHealthPink Ribbon
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