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London calling, magnetic nails!

by Lainey
October 3, 2011
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This could be your manicurist’s next big thing. London-based fashion forward nail brand, Nails Inc. has just released a new line of nail varnish that is simply out of this world. The unique formula was specifically developed with metallic particles to create nail patterns using magnetic forces.

What are we talking about? The “Magnetic Attraction” series!

The new line of polish products take full advantage of the classic technology and it comes in three colour options, all named after London landmarks (House of Parliament, Trafalgar Square, Big Ben). The “Magnetic Attraction” contains iron powder and it works hand-in-hand with the magnetic force inside the cap of the nail polish for an awesome after-application effect.

Watch:

YouTube video

As the magnet is held over the nail (during application), the iron powder in the formulation gravitates toward the magnet, forming patterns that are secretly hidden in the magnet and resulting in stunning 3D effects instantly on the nails. Beautiful!

Currently, these nail polish bottles come in a set of three, each for $16 (RM78) and the whole set for $30 (RM147), and will made available at Sephora London starting this month. We’re wondering if it’ll come to Sephora Malaysia too!

For more information visit their website.

BeautyManicureNail PolishSephora
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