Cultural leader, Pharrell Williams continues exploring his ongoing love affair with two of Adidas’ most celebrated design icons: the Superstar Track Jacket and the Stan Smith sneaker. The final Adidas Originals = Pharrell Williams product delivery for 2014 – with additional drops to follow in 2015 – finds Pharrell toying with the classic polka dot: a bold, fun print motif that signals both energy and joy.
The campaign strives to communicate the key tenet of the continued collaboration: ‘Equality is love visualized. It is a symbol of affection, the action of affection. Equality is everything from a greeting to a declaration of true love in all its forms. It is Acceptance. It is Love. It is Strength.’ Pharrell Williams, November 2014
The polka dot pack features Stan Smith shoes in leather and track jackets in satin. All of them are coming in a palette of yellow, blue and fresh white with small-scale red dots. Pricing is set at RM450 for the satin Superstar Track Jackets and RM430 for the Stan Smith sneakers.
The package will be available at adidas Originals Stores in KLCC, Pavilion, Sunway Pyramid and Berjaya Times Square.