Time to sit back and have a ‘Taste the French Way of Life’, as we learnt from the recent Kronenbourg event.
We Malaysians are known to be hard workers and we often neglect to taste the simple pleasures in life, whilst the French have always been known to enjoy life. With that in mind, Kronenbourg 1664 came up with an idea to merge these two cultures together over a nice cold Kronenbourg 1664. This idea was brought to life at the recent Kronenbourg 1664 barbeque party held at the panoramic Stratosphere, the Roof where over 200 urbanites embraced the lifestyle to ‘Taste the French Way of Life’ championed by the No.1 premium French beer by chilling out on a Friday evening.
‘Taste the French Way of Life’ is a brand new thematic campaign introduced by Kronenbourg 1664. Its uniqueness is clearly distinguished by its simple yet fun filled anecdotes. “We at Kronenbourg 1664 believe it’s time to enjoy the little pleasures in life amidst our busy alliance in the corporate rat-race. Urbanities like us should get work-life balance right, just the way the French do. That is why we are inviting you to join our “Taste the French Way of Life’ campaign and together, we will champion the art and beauty of work-life balance by simply treasuring good conversation and company,” Henrik J. Andersen, Managing Director of Carlsberg Malaysia said at the recent launch of the campaign.
The roof-top barbeque bash was the first of a series of 7 events that Kronenbourg 1664 has put together to bring the ‘French Way of Life’ to its consumers. If you are up for simple pleasures to invigorate, unwind, and satiate that need for enjoyment after a hectic day or week of work, Kronenbourg 1664 invites you to the next six upcoming events. These will then culminate in an ultimate year-end party that is gearing to host city folks with a night of endless fun, simple pleasures and quality moments.
For more information on Kronenbourg 1664, please visit www.facebook.com/KronenbourgMY.
