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Home Fashion Trend Report

Debenhams Unveils ‘Fashion For A Cause’ In Conjunction With Its SS14 Collection Launch

by Carmen Chong
June 4, 2014
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On the 21st of May, Debenhams Malaysia launched its SS14 collection at its Starhill Gallery store. The event was held in collaboration with the ABWM (Association of British Women in Malaysia) in support of selling a children’s book, “Mr. Monty’s Treat”.

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The book is written by Gail Featherstone, wife of the recent British High Commissioner to Malaysia. It was inspired by stories her husband, Simon, used to tell his kids when they were young. Gail worked with water colour artist, Mollie Jackson, to produce a wonderfully illustrated book aimed at educating children on Malaysia’s exotic natural treasures, such as monitor lizards, bunga raya and durian.

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The proceeds from the tickets to attend the event as well as all sales of the book was donated to Hospis Malaysia in support of children’s palliative care. Guests enjoyed an exclusive fashion show preview of the new SS designer ranges from Debenhams, a lucky draw as well as an appearance by “Mr. Monty” himself who has recently returned from successfully climbing Mount Kinabalu with a team of volunteers from the British High Commission.

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For more information, log on to Debenhams Malaysia Facebook page or Mr. Monty’s Marvellous Mission Facebook page.

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