It’s hard to deny that everyone relies on Photoshop when it comes to wanting to look like an improved version of yourself. But when it’s being used to make hips appear thinner and lips appear poutier, you know it’s going to affect women into thinking that they need to look like that.
Hungarian singer-songwriter Boggie channels the world’s obsession with Photoshop in the music video of her song Nouveau Parfum. In the song, Boggie highlights the lyrics, je ne sues pas leer produit, which directly translates to “I am not their product”.
The video starts with Boggie without a single touch of make-up on her face. The Photoshop toolbar however, is visible. And as she starts to sing, things start to change. Her facial flaws are blurred out, her skin tone is evened out, and even her eye is copied and flipped over to the other so that it looks identical.
By the end, Boggie looks like a completely different person than she was before, sending an important message about how Photoshop blurs our perception of beauty.
“I am not their product” is a symbolic statement that reminds us of these beauty standards that can be incredibly hard to attain.
Just recently, American lingerie brand Aerie took a bold stand against Photoshop by launching their Spring 2014 campaign called Aerie Real. The campaign features unaltered images of their models, hoping to help their target audience of 15-21 year-old girls to embrace their own bodies.
Watch Boggie’s video Nouveau Parfum here:
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