After the first phase of #mygirls centering on a passion for dance, adidas now presents phase two of the campaign in South-East Asia themed around girls’ passion for running. First launched in September, the campaign is designed by women for women aiming to provide girls with the inspiration, support and motivation to go all out for their sporting passions. For the campaign, adidas teamed up with five local ambassadors from across the region – Fay Hokulani (representing Malaysia and Singapore), Ana Karylle Padilla Tatlonghari (Philippines), Si Phitsinee Tanwiboon (Thailand), Maria Selena (Indonesia) and Nguyen Thi Kim Dung (Vietnam) to bring them together on one social platform to connect and share their experiences, sporting passions and personal motivations to spur each other and other girls in their individual pursuits.
In line with phase two of the #mygirls campaign, adidas will also be launching the FW13 CrazyCool Women’s Footwear collection. Being extremely flexible and breathable, CrazyCool comes with all-round 360-degree ventilation, flexible tooling and high flex midsole to provide a dynamic look and fit for the next generation of runners who desire maximum flexibility, breathability and comfort. The range of shoes also features the COOLEVER mesh, a lining with a clover-shaped yam to control sweat and heat, hence, increasing comfort and performance overall.
The CrazyCool collection will be available at all adidas Sports Performance stores in KLCC, Pavilion, The Gardens, Empire Subang and Paradigm Mall starting October 1st 2013 retailing from RM399.
