We’re so used to the concept of Hello Kitty being an innocent entity out to spread nothing but joy, extreme cuteness and everything pink.
But Hello Kitty – the name, the brand, the icon – on its own is a marketing strategy, which is why it’s slapped onto just about every consumer product in the world. But now, it’s being used to market beer in Asia.
Consumers in China and Taiwan can now enjoy a fruit-flavored beer like peach, lemon-lime, passion fruit and banana – featuring the 40-year-old icon looking all cutesie-tootsie on the can.
Consumers claim that the alcoholic beverage is hardly potent, and is said to have half the alcoholic content of a Budweiser. According to Kotaku‘s Eric Jou: “They’re so ridiculously smooth and tasty that one can barely tell they’re drinking beer. It’s almost like drinking fruit juice, even if the cans do say ‘beer.'”
If you’re heading up to China or Taiwan anytime soon, give it a try, and maybe bring us back a six-pack?