The face of H&M’s Fall 2013 campaign is none other than international supermodel Gisele Bündchen!
Combining tough utilitarian coats over delicate fabrics, Gisele gives the Swedish brand’s fall collection a spiritual connection between feminine strength and elegance.
In a worldwide exclusive, Gisele will also be singing in the campaign, which debuts on September 12. It includes TV and online commercials, as well as print and billboard advertising.
The song, “All Day And All Of The Night,” by The Kinks, will be available for free download from hm.com, and will also be on iTunes. For every single download from iTunes, H&M will make a donation to UNICEF to enable the purchase of vaccines for children.
“I am so excited to be the face of H&M this fall. I love the street style look, and that we can raise funds for a good cause. I hope everyone downloads my song!” says Gisele.
Watch a behind-the-scenes footage on the making of the track:
More pictures from the H&M Fall 2013 Campaign:
