In October, Keds have collaborated with Taylor Swift to make the young singer/ songwriter the new face of their ‘Brave Girls’ campaign. The campaign sets out to encourage and motivate young women to live life to the fullest. Through this campaign, Keds are trying to get young women to share stories of strength with one another through short films posted online. Their main aim is to get young girls worldwide to “look great but feel even better”.
An all exclusive line of Keds Champion sneakers have also been released, inspired by all of Taylor’s favourite things. Making the sneakers even more personal to Taylor and her fans, they come with an attached charm for that extra special feeling when you get them! There are two charms, either a silver heart with Taylor’s favourite lucky number 13 on it or a guitar pick with her autograph embossed.
Retailing at only RM159, if you can’t get enough of Taylor Swift these are definitely the kicks for you!
Check out the collection here:
