TripAdvisor™, the world’s largest travel site has announced the results of the world’s largest accommodation and traveller survey – the TripBarometer
by TripAdvisor.
This study, conducted on behalf of TripAdvisor by independent research firm StrategyOne (a division of Edelman Berland), will be biannual and reports on top travel and hospitality industry trends, according to more than 35,000 travellers and accommodations around the world.
The results of the TripBarometer highlight country level, regional and global trends within the travel sector and reveal insights into economic outlook, travel planning, booking methods and traveller expectations. The report shows that Asian accommodations are amongst the most optimistic about their business prospects in 2013, while 73 percent of Malaysian travellers plan to increase their travel spend this year, which is well above the Asia regional average of 49 percent.
Accommodations in Asia are able to look back at last year with satisfaction: 79 percent of the over 1,600 Accommodations in the region surveyed for the TripBarometer reported that 2012 was economically successful for them. In fact, 24 percent of accommodation owners in the region went so far as to describe 2012 as “very profitable”. Looking at these findings, Asia is in a strong position compared to other regions.
Accommodation owners in Asia are amongst the most bullish in the world with 72 percent of them stating that they are optimistic about their probability this year, which is slightly above the global average of 68 percent.
For the full TripBarometer report, infographic and Malaysia specific findings, head on over here: www.tripadvisortripbarometer.com/Malaysia.
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