(Sereni Linggi, Shentel Lee & Rachel Tan)
During the festive season, Haagen-Dazs hosted a memorable Christmas party in collaboration with local designers Sereni & Shentel. Held at Acme Bar & Coffee, guests were treated to a magical evening in conduction with the launch of Haagen-Dazs’ multi-sensory Christmas creations. The Christmas party theme was ‘Sparkling White’, and the ice cream creations were aligned with the original Haagen-Dazs “Extraordinary Moments” campaign, with every intrinsic detail of a product is customized specifically for individuals to enjoy life’s little luxuries it he most extravagant way.
Among some of the socialites and celebrities who attended, are Sarah Lian, Danielle Graham and Megan Tan, who interacted with a special wall created to mimic a corner of a hearty home during Christmas. A Santa hunk was also there for a cheery and fun photo experience.
(Therine Goh & Rachel Tan)
The biggest highlight of the event was a glittering fashion show where models showcased the novel Haagen-Dazs Christmas creations while donned in Haagen-Dazs inspired Sereni & Shentel headbands. Then, hunky male models served guests the delectable Christmas desserts including ‘Frosty Indulgence’, a dual-layered Christmas cupcake, ‘Christmas in a Cone’ and cups of ‘Winter Wonder’, a sweet concoction of Belgian Chocolate and Mint Leaves & Chocolate ice cream fashioned into baubles.
Guests were also given the chance to create their own personalized Sereni & Shentel “Custom Blair” headbands, and the ambience continued to become more upbeat as guests continued to merrymaker the night away. The Haagen-Dazs “Share the Magic Inside” Christmas Party definitely stayed true to the brand’s testament as the event turned out to be a resounding success as many meaningful memories were created.
