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XIXILI’s Love My Life 2012 Campaign

by Simone Camy
October 17, 2012
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XIXILI’s Love My Life project has be around for over 7 years and continues to do so. It’s back again for the month of October and it’s bigger than ever.

The community project is inspired by XIXILI’s simple, yet beautiful Love My Life philosophy; “Love yourself first so that you are able to love others. Take care of yourself first so that you can care for others.”


The XIXILI Love My Life project represents a woman who embraces herself for who she is, and more importantly, the woman who takes charge of her life. So in conjunction with the pink ribbon month of October, XIXILI hosted a Love My Life high tea party at their Xilouette boutique in Bangsar Village 2.

Dr Azlina Explaining

XIXILI has always stressed on the value of choosing the perfect FIT bra and in doing so they welcomed Josephine Leong from XIXILI into the spotlight to further elaborate on the dynamics of choosing the perfect bra. Along with all that, there were specialists and breast cancer survivors who came down to the event to talk about their experiences on this matter.

The event kick started with a welcome speech by XIXILI’s senior manager Josephine Leong and a short introduction of the cause.

On the topic of Breast Cancer, Dr Azlina Firzah Abdul Aziz (Breast Care and Surgeon at Pantai Hospital) shared her insights and experiences on treating patients with breast cancer. She said, “Breast self-examination doesn’t take much time or effort but early detection and prompt treatment of the disease can save lives”

PRIDE Foundation Malaysia, a charity body that aims to enhance awareness efforts and to improve the accessibility of treatment of breast cancer was one of the leading partners of the event. As an added spice to empower women about the prevention of Breast Cancer, PRIDE invited two breast cancer survivors to the stage to share their inspirational fight against the disease.

To top it all all off, the event ended with a fashion show,where the guests were treated to an extraordinary display of desirable lingerie as XIXILI presented their sophisticated apparel with style.

It was definitely sometime insightful and brought a lot more awareness to the situation at hand.

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