Oribe reveals the antidote for fragile strands with the launch of its Hair Alchemy Collection. Designed for those with inherently weak hair, the collection includes the Hair Alchemy Resilience Shampoo and Conditioner, along with the Hair Alchemy Fortifying Treatment Serum – a new regimen formulated to prevent hair breakage and strengthen strands from the inside out.
The Hair Alchemy Collection borrows from nature’s apothecary, blending ancient superfoods and phyto-technology to renew strands. The nourishing formulas contain our curative blend of chia seed (named for the Mayan word for strength), plant based protein and bio-fermented bamboo leaf, along with a moisture-charged hyaluronic acid complex. Together, these ingredients transform weak, brittle hair into strong, resilient, healthier-looking locks by improving tensile strength (the amount of stress and stretch that can be applied to hair before it breaks) and increasing elasticity while reducing hair fall caused by breakage, allowing hair to grow longer.
Hair Alchemy Resilience Shampoo (RM248)
Strengthen fragile, weak hair with this protective and ultra-nourishing cleanser. Our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein penetrates the hair cortex to build strength from within while forming a scaffold around each hair fiber to reinforce strands. A floral blend of daisy and honeysuckle extracts helps to lengthen locks by strengthening hair from the root and fortifying brittle ends.
Hair Alchemy Resilience Conditioner (RM250)
Give hair a dose of strength, softness and vitality with this indulgently conditioning hair therapy. Our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein create a protective shield around strands to improve hair’s structural integrity and prevent breakage. A multi-action hyaluronic acid complex rehydrates from within to deliver a surge of moisture and improve elasticity. The result: smooth, strong, ultra-resilient hair.
Hair Alchemy Fortifying Treatment Serum (RM298)
This treatment elixir combines Oribe’s curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein plus phytoceramides and cotton seed extract to shield and fortify fragile strands. The sheer, fast-absorbing serum creates a protective veil around each hair fiber to improve tensile strength and elasticity while preventing breakage by strengthening from within to encourage length. Discover hair’s ultimate strength.
