Idôle Now Eau De Parfum Florale
In 2019, Lancôme dedicated a feminine fragrance to a new generation of women shaking up the rules of empowerment. Ambitious but generous, strong but inclusive, they redefine the meaning of self-accomplishment by sharing their own and by empowering other women to pursue their dreams on their own terms. Over the years, this ever-growing community has continuously inspired Idôle, making it the fragrance of a future in the making.
In 2023, the urge for a new world has never been so strong. It’s time to join the ride, right now. With its new fragrance Idôle Now, Lancôme stands up for committed perfumery while thoroughly embodying the values of the Idôle community. Inspired by a brighter future, Idôle Now expresses through its fragrance and campaign the exhilarating urge to join the unstoppable movement of a collective of women gathering their strength and unleashing their power.
A new take on the floralcy of the original Idôle, this new variation is richer, bolder and more committed than ever thanks to a trio of iconic ingredients augmented by sciences – the uplifted Rose, the nature-print Orchid, and the augmented Vanilla duo.
New floral fragrance Idôle Now features the juicy freshness of a pear accord, the radiance of the iconic clean accord and the vibrant woodiness of patchouli. Instantly recognizable and irresistibly powerful, its floral ambery chypre trail is an olfactory manifesto. A call to conquer the future and to start turning our ideals into reality. Now.
Idôle Now (50ml – RM480) is now available at all Lancôme boutiques, Lancôme Facebook Shop and on www.lancome.com.my . The fragrance will also be launching in 25ml and 100ml formats.
Lash Idôle Waterproof Mascara
Since the invention of Lancôme’s first mascara in 1967, Lancôme has continued its quest to drive the advancement of mascara formulation. Pursuing decades of research and development to bring women the eye looks in the high-performance formulations they deserve.
Building on a heritage of mascara reinvention that raises the bar every time, for Idôle, the Lancôme franchise designed for infinite makeup expression, the breakthrough mascara is designed to volumize, lift and lengthen every single lash.
Full lash volume: with its featherlight formula made to unleash luscious, full-lash volume, the mascara icon demonstrates superior performance results. With Lash Idôle, eyelashes gain more than half their length again.
Lash Idôle’s curvaceous elastomer brush features 360 micro bristles of 250 different sizes and is designed to coat even the smallest lash. Result: instant lift, instant full-lash volume.