KVD Beauty® has expanded their iconic Tattoo Pencil Liner collection with the launch of 7 multi-use, statement shimmer shades. These next-generation, long-wear gel eyeliner shades feature high-impact pigment with a bold shimmer finish using crushed pearls to add brightness. A no-brainer eyeliner, just twist up and glide to create versatile and showstopping stay-all-day eye looks.
Originally launched in June 2022, the expansion into shimmer shades further encourages consumers’ ability to create brilliant and eye-catching makeup looks with individuality and creativity at the forefront.
Tattoo Pencil Liner’s high-impact pigments and shimmer finishes glide on easily so you can line it, smudge it, or go graphic with your look. Waterproof, transfer resistant and fade resistant, simply twist up and glide across the lids and waterline to create colourful creations, sexy smoky eyes, or a classic, 24-hour eye look
“We are proud to expand the Tattoo Pencil Liner collection understanding it’s a favourite amongst consumers and makeup artists for its long-lasting, tattoo-like wear,” says Sarah Koch, Senior Vice President and General Manager at Kendo Brands. “With artistry and individuality at the forefront of KVD Beauty’s brand identity, we look forward to seeing how our incredible fan base uses this expanded shade range of shimmers to bring their creativity to life in a new, innovative way.”
New Shades Include:
- Canvas Beige
- Chromite Black
- Jadeite Blue
- Pearlspar White
- Radium Green
- Tigereye Brown
- Uranium Orange
Bold, bright, and intensely pigmented, these new shimmer shades join the iconic Tattoo Pencil Liner family, rounding out the collection to 17 smudge-resistant shades. Curate your signature look with this range of kit-essential neutrals, impactful matte tones and, new, jaw-dropping shimmers.