Inspired by the effervescence of London and the timelessness of British style, Maje highlights its new muse Lila Moss in a campaign infused with the cutting edge style only a true child of fashion could embody. This season, Maje heads to London to capture the city’s radically cool atmosphere through Lila Moss, whose blond hair and rocker chick look makes her the new it-girl to watch.
From the bustling streets of Soho to the hip cafés of Shoreditch, her oh-so-British allure melds perfectly with the Parisian brand’s effortless essence. Through the energy, looks, visuals, and attitude, the 20-year-old daringly takes on the anything-goes mentality of the Maje girl, infusing it with the carefree attitude of today’s London.
From the photos to the campaign film, the vibe of the Fall-Winter 2023 collection was structured around Lila Moss and her unmistakable supermodel style.
The Miss M
A true fashion statement, the Miss M, designed by Judith Milgrom, encapsulates the cool spirit of Maje and is the it bag for the new generation. Miss M is a fresh modern piece for the brand, and plays with the iconic codes of the classic M bag: rectangular leather handles, fringe and topstitching. Versatile and youthful, Miss M fits any of the wearer’s needs, thanks to its adjustable shoulder strap (short or long, worn over the shoulder or crossbody).
Miss M is introduced in two sizes and in multiple materials – crackled or smooth leather and nylon – this latest Maje creation embodies the bag of a new generation of Maje girls. With its long strap adorned with eyelets, generous buckles at each end, or discreet piercing, Miss M is the trendy partner for confident girls out in the city.