This festive season, Crocs celebrates the diversity of the Muslim community and self-expression through its recognizable clogs, slides, and Jibbitz™ charms, alongside an empowering multi-channel campaign “Share the Joy”. The campaign reflects Crocs’ mantra of Come As You Are by bringing to life the themes of reflection, diversity, and celebration with loved ones.
Bring out your glitziest traditional wardrobe pieces and celebrate your expression with Crocs’ iconic silhouettes and festive shimmer for an expressively bold celebration. Crocs’ unique styles, including the Classic Clogs, Platform Clogs, Kids’ Clogs, Classic Crush Sandals and Classic Crush Clogs, offer something for the whole family to celebrate Raya in a comfortable, stylish and authentically Crocs way.
Straightforward and versatile, pop some personality into your shoes and make them your own with Jibbitz™ charms priced at RM29 per piece. The signature footwear also offers a variety of eye-catching colours and patterns for the occasion.
Spreading the message of “Share the Joy” as first introduced in 2023, the campaign launches with a hero film that celebrates the diversity of the Muslim community. Brought to life in partnership with London-based creative agency Stereo, and community and creative agency Muslim Sisterhood, the multi-channel activation champions inclusivity through an authentic lens, reflecting Crocs’ mission of encouraging everyone to be comfortable in their own shoes.
Muslim Sisterhood is a powerful global movement which aims to challenge outdated rhetoric and push for Muslim inclusivity in mainstream media, forging a new dialogue through its art and workshops. The campaign puts the spotlight on friends and family providing space for joyful togetherness while wearing Crocs’ collection.