Coach, like the rest of us, is now celebrating and embracing the wonderful month of Ramadan! For the first time, Coach is commemorating Ramadan and Eid in Malaysia with a variety of carefully curated customised offerings. The campaign, which celebrates family and friends getting together, combines regional custom with Coach’s distinct American heritage and design. Lighting installations, distinctive in-store design, and iconic product selections are all part of it!
From now until April 25th, visitors can see their lit Ramadan-inspired installation within the Pavilion Kuala Lumpur and a custom Coach façade that highlights classic house codes combined with regional themes like festive lamps, stars, and crescent moons. Rexy and family, the house’s popular mascot, are also featured in a massive installation surrounded by festive Ramadan lights.
To kick off the campaign, Coach will release a series of photographs that highlight some of the brand’s most iconic designs, including the Tabby, Willow, Rogue Top Handle, and Charter Crossbody, while capturing the energy and joy of the Ramadan and Eid festivals. To bring the campaign to life, stores across Malaysia will be transformed into one-of-a-kind shopping experiences with elaborate decorative motifs and a festive twilight colour palette, symbolising the holiday’s key values of wisdom, dignity, reminiscence, and joy.
You can also visit Coach’s special digital e-greeting experience created especially for Ramadan by clicking here! Users can create a “Star” with the help of Rexy and his family to send their wishes to loved ones via a special URL. The house’s ad installations inspired this digital experience, which transports viewers to a beautiful realm.
Just scan the QR code below and try it out for yourself!
Customers may also experience Coach’s philosophy of audacious self-expression, inspired by the next generation, by visiting Coach stores and the Pavilion Kuala Lumpur installation, where they can also see the brand’s most recent collection.