It takes a lot of effort to change gears in the competitive social media and entertainment sector, but Chan Phei Yong, an entrepreneur and content creator, has made it seem effortless.
Phei Yong began his career as a radio DJ in 2015, and subsequently made a full-time move into YouTube in 2017 with his own channel, producing humorous and relatable material about his life. He attracted a sizable fanbase on the network, and now, the same fans are cheering Phei Yong on as he expands his horizons and launches his own fashion brand, STEP8IGHT!
The brand steadily grew, and recently, STEP8IGHT launched its latest collection, titled Project-260 – a minimalist line inspired by the coming together of car parts that carry one along on the journey of life. Project-260 reflects Phei Yong’s journey of achieving new milestones throughout his 10-year career.
The Project-260 fashion show was held at Cycle & Carriage Mutiara Damansara, which was transformed into a futuristic runway. The showcase featured new styles modelled by some of Malaysia’s top content creators, influencers, and models, including Michiyo Ho, Brian See, and Elyn Leong. The event was attended by many local personalities, designers, and collaborators of the project.
Every Journey Begins with the First Step
According to Phei Yong, fashion is a form of artistic expression that has the power to tell impactful stories. With the latest STEP8IGHT collection, Phei Yong wants to inspire others to be bold and always take the first step to pursue their ambitions. Project-260 tells the story of his personal and professional journey, which relates to driving a car, where at times, situations can force things to slow down when we actually want to speed things up. Hence, Project-260 is a collection designed to encourage ambitious and daring individuals to keep in step with their goals and dreams.
Strut in Stylish Auto-Inspired Clothing
Taking inspiration from the aesthetic of car parts, Project-260 is a streetwear collection that features simple yet refined modern designs. The series is made up of achromatic colours that symbolize the dignity and purity one should hold onto in the process of reaching one’s ambitions. At the same time, the collection’s various materials are selected to represent different road conditions and challenges faced in life, such as strong textures to represent the roughness of asphalt roads, smooth fabrics to represent slippery roads and brown fabrics to represent mountain trails.
To further cement the story of the journey towards his goals, each piece in the collection was also numbered with the coordinates of different cities that Phei Yong had lived in throughout his journey of reaching his goals. Meanwhile, the designs of the buttons on each garment were inspired by car seatbelts, symbolizing safety and the importance of taking calculated risks. The brand also revealed its concept of no limitations, no rules and freedom through the random and unrestrained label placements on the garments.
Mr. Thomas Tok, CEO of Cycle & Carriage Malaysia, said that Cycle & Carriage was excited to support STEP8IGHT and Phei Yong. Cycle & Carriage Malaysia also remains committed to creating exceptional journeys and experiences for Malaysians, which includes elevating lifestyles through more ways beyond automotive services, and in this case, fashion.
A Tribute To Dad
Phei Yong regards his father as the muse for STEP8IGHT, and the motivation for him to remain resilient in his professional career. He shared that his success was because of his dad, who taught him the value of self-worth and determination – and that he truly left a huge impact on his personal beliefs and principles, which have shaped Phei Yong’s values.
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