Not quite ethnic and not quite fusion – but the best of both worlds!
Indya, a modern Indian wear company founded in 2016, aims to redefine traditional Indian clothes in light of evolving tastes and lifestyles of contemporary women. And just recently, this traditional desi and fusion wear, officially launched its first new store in Malaysia. Indya has over 150 stores in Northern, Southern and Central India, and has now launched their latest store at Brickfields, Kuala Lumpur.
Indya has collaborated with well-known designers such as Nikhil Thampi, Priyal Bhardwaj, Payal Singhal, Ashish N Soni, Ridhi Mehra, and GIVA to create effortless looks with luminous prints and fabrics for millennial women. The brand sells a variety of ethnic clothes, from chic saree blouses to elegant dresses. They bring fusion wear clothing products that allow individuals to express themselves through their unique style. The exclusive designs and easy fabrics at Indya ensure that every individual is always in trend, yet comfortable.
Sathia Ramasamy, Director of Indya Malaysia said, “Indya is an Indian ethnic and fusion clothing brand. The brand specializes in ethnic clothing with a contemporary edge. Indya fashion combines classic style with contemporary cutting. Ever since the brand’s launch, its unique and authentic designs have drawn much attention worldwide. Today we are extremely proud and thrilled to open a store in Malaysia and we think that it will resonate with our consumers here across all styles and cultures”.
The grand ribbon-cutting ceremony to mark the opening of the new store was officiated by Sathia Ramasamy.
Indya’s new store in Malaysia has a wide range of different sections for individuals to shop, from wedding sarees, Indo-western dresses, casual and party wear, and crafted bags to handmade unique pieces of jewelry. In-store purchases are now available, allowing customers to experience textures before making their selection. Indya is committed to providing a variety of great value choices without compromising on quality, exclusively at their Malaysian store.
In conjunction with their official opening in Malaysia, Indya is offering coupon deals and other benefits as a gesture of appreciation to customers who had supported the brand by making online purchases prior to their official arrival in Malaysia. Each customer can enjoy a 5% rebate on their second purchase directly at the store, with terms and conditions applying accordingly.
The store’s newest and vintage collections are now available for customers to purchase.
More on fashion? Read: