Designed to engage both customers and salons globally, Davines launches a limited-edition shampoo and body wash, We Sustain Beauty, in an effort to inspire change and advance the dialogue around regenerative organic agriculture in the beauty industry and beyond. As a Certified B Corporation distributed in 90 countries, We Sustain Beauty is a culmination of Davines’ values and pioneering environmental ambitions for the future built on the brand’s deeply-rooted heritage of sustainability.
To further support its commitment to socio-environment causes, Davines will donate a total of 50,000€ to two organisations which support regenerative organic agriculture and biodiversity: Rodale Institute, a pioneer of the regenerative organic movement; and the Slow Food Foundation for Biodiversity, which protects food biodiversity across the world.
We Stand/For Regeneration- A Manifesto Product
This limited-edition shampoo and body wash, featuring both regenerative organic and Slow Food Presidium ingredients, is a symbolic gesture of their efforts to evoke change and elevate the conversation around regenerative organic agriculture in the beauty space and beyond.
The label itself is a manifesto that explains Davines’ commitment to tackling climate action through regenerative organic agriculture and highlights that innovative activist ingredient present in the formula cultivated in collaboration with Davines Group – Rodale Institute European Regenerative Organic Center.
Activist Ingredients Formulated Hair and Body Wash
Soft skin and shiny, silky hair for a cause.
Formulated with activist ingredients from Slow Food Presidium and a regenerative organic farm and vineyard, WE STAND/for regeneration reinforces Davines’ mission to do their best for the world through beauty, ethics, and sustainability. By choosing these ingredients, they are intentionally helping to preserve biodiversity by supporting small-scale producers who cultivate native plants at risk of extinction.
The limited-edition shampoo and body wash contains Green aniseed extract that’s rich in sugar and carbohydrates for added moisture. The active ingredient comes from the Slow Food Presidium farm of Mr. Corradetti in Castignano, Ascoli Picenom Italy.
Another ingredient is the Barbera Grape Pomace extract, which is rich in tartaric acid – it leaves the skin soft and the hair shiny and hydrated. The regenerative organic activist ingredient comes from Vigna Cunial, a certified organic vineyard and farm in Traversetolo, Parma ,Italy. An upcycled waste product of the wine making process, it is the first ingredient cultivated in collaboration with the groundbreaking Davines Group-Rodale Institute European Regenerative Organic Center, located at the Davines Group Village in Parma, Italy.
Here’s more on Davines’ sustainability highlights :
- 100% plastic neutral product certified
- Bio-based packaging in recycled plastic from renewable and vegetable sources
- Carbon neutral
- 94.2% of biodegradable ingredients
- 81.8% of ingredients of natural origin
- Vegan-friendly
- No silicones, acrylates and PEGs
Davines WE STAND/for regeneration is now available. To purchase and for more updates, check out Davines’ Facebook, Instagram and their website.
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